These days there are many big sports brands lobbying for your business. Nike catapulted to number one position when they sponsored basketball legend Michael Jordan.
At the height of Nike’s “Mike Jordon” advertising campaign, everyone indeed wanted to be “like Mike”. Nike continued their reign and cemented their domination when they sponsored golf’s amazing new rising star, Tiger Woods.
Adidas is another leading brand whose latest campaign celebrated originality and showcased collaborations of some of the best designers in the world.
Nike and Adidas not only compete against each other by developing new and innovative products, and creating inspirational advertising campaigns, they also compete in a very different ball game – the movie industry.
The movie What Women Want, starring Mel Gibson and Helen Hunt was a huge hit. The story is about an advertising executive who awoke one day with the ability to read women’s minds. The actors and the plot make for a highly entertaining movie and Nike gained tremendous recognition from this venture.
The movie highlighted the process that Nike would go through to promote a single product. Interestingly, the Nike advertising stiffs in the movie were not played by actors, they were actual Nike advertising executives. Today, Nike has an entire line for women called “Nike Women”.
Adidas, on the other hand, had Goal. Goal: The Dream Begins is the first of three films that Adidas have thrown a cool $100 million at to promote their brand. The story is about a small town boy who makes it big in Soccerlandia. Whilst their brand placement slightly more subtle than Nike’s What Women Want, Goal promotes Adidas as biggest brand in international football.
Nike might claim their throne in the worlds of basketball or golf, or even running, but for today’s super stars of soccer or football, Adidas remains their number one choice.